Marketing Campaign Strategy & Management

Plan smart. Execute well. Measure impact.

Campaigns are more than one-offs—they’re storytelling arcs that guide clients from curiosity to conversation. At Vernacular, we design strategy-led marketing campaigns for architects, builders, designers, tradespeople, and shelter specialists—combining creativity, clarity, and measurable impact.

Why Campaign Strategy Matters for Shelter Pros

It’s not enough to publish regularly. Campaigns help you align storytelling, email, social, and ads around a purpose: project launches, seasonal service offers, event promotion, or publication outreach. Campaigns connect your narrative to measurable goals—without feeling robotic.

What We Provide:

Strategic Campaign Planning

We begin with positioning and audience intel: what your ideal clients want, where they engage, and how you can meet them with clarity and relevance. Then we build a campaign roadmap tailored to your project timeline, seasonal rhythm, or service focus.

Integrated Campaign Design

We create cohesive messaging and visual assets across channels—email, social, landing pages, print collateral, and beyond—so your voice is consistent every time someone encounters your campaign.

Execution & Workflow Support

From campaign scheduling to media placements, paid ads, email sends, and influencer outreach, we handle implementation with detail-oriented checks to keep every touch polished.

Campaign Analytics & Optimization

We track performance across all channels: engagement, click-throughs, form completions, and conversions. Then we refine in real time, ensuring every campaign learns and performs better than the last.

Training & Team Enablement

Your team receives templates, scheduling workflows, and campaign briefs to help run future campaigns independently—complete with performance dashboards and checklists.

Campaign Types We Run

• Project launch campaigns (new developments, renovations, press releases)
• Seasonal brand campaigns (spring builds, holiday offerings, open house events)
• Content-driven campaigns (behind‑the‑build stories, interviews, case studies)
• Service-focused campaigns (e.g. green building, custom fabrication, preservation consulting)
• Educational campaigns (workshop invites, panel events, design talks)

Who It’s For

• Architecture and design firms with new offerings or featured work
• Builders promoting custom builds, client events, or local collaborations
• Designers and trades professionals wanting high-impact seasonal or niche campaigns
• Shelter specialists wanting structured storytelling with measurable outcomes

Working With Us

Discovery & Campaign Brief
We start with your objectives: project milestones, target audiences, timelines, and key metrics. Then we craft a story structure and channel strategy aligned with real-world tasks.

Creative & Content Planning
Together, we outline the visual style, messaging themes, asset needs, and deliverables for each piece of the campaign—blog, social, email, ads, print.

Asset Production & Messaging
We produce copy, visuals, campaign templates, landing page designs, email sequences, and social posts—all rooted in your branding and narrative.

Execution & Channel Deployment
We launch email sends, schedule social content, create ad campaigns, and support outreach—ensuring every touchpoint is polished and effective.

Tracking & Refinement
Week-by-week performance check-ins. We identify what’s working, adjust messaging or creative mid-flight, and report impact to help you make data-informed decisions.

Post-Campaign Review & Next Steps
We consolidate results, extract insights, and build a roadmap for future campaigns—based on what resonated most and where performance can improve.

Typical Deliverables

• Campaign brief, timeline & channel roadmap
• Messaging framework & visual themes
• Content calendar & asset list
• Email templates and automation setup
• Social visuals, post copy, and campaign graphics
• Landing page or promotional collateral
• Paid ad setup and dashboards (if needed)
• Analytics overview and performance report
• Guides and templates for future campaigns

Portland-Based Strategy That Feels Real

We bring coastal sensibility to campaign planning—warm, grounded, and steady—or refined and strategic, depending on your project. We understand shelter systems: how a project phase impacts messaging, how trades overlap, and how seasonal timing matters in marketing.

Our campaigns don’t feel manufactured. They feel authentic, intentional, and built to convert.

Ready to build your next campaign with strategy and craft?