Bowley Builders is a family-owned building company that has been building distinct custom homes for discerning clients in southern Maine, from Kittery to Brunswick, for generations. Born and raised in Kennebunk, Steve Bowley founded Bowley Builders with his wife, Maureen, in 1972, shortly after graduating from the University of Maine. In 2001, their son, Geoff, joined the family business after graduating with a degree in English literature. Having grown up in Kennebunk watching his parents run the business and work on their own home renovations, Geoff brings a lifetime appreciation and understanding of well-crafted spaces to his leadership of Bowley Builders.
Our Work
Bowley Builders
Services:
Brand & Identity
,
Web Development
,
Platforms:
Webflow
Industry:
Building Industry
Brand & Identity Development
During an extraordinarily busy year for building, Bowley came to us with the goal of taking their web presence to the next level to continue to attract top-notch clientele. We expanded the brand's logo system to provide flexibility and versatility across their website and brand assets, while expanding on the brand’s color palette, typography, and pattern. We started with their logo and branched outward, choosing a lighter green and darker blue to complement the existing three-color palette.
After solidifying the new color palette, we worked with the Bowley team to choose a pattern, and ended up with a striped octagonal design, showcasing transparency and strength. For typography, we went with a sans serif for the website, opting for a cleaner overall appearance. Altogether, their brand conveys a sense of confidence, transparency, and pride in their work, which we worked hard to reflect in every decision along the way.
Website Redesign
Our website redesign focused on making the user experience more friendly, modern, and mobile-forward. An immersive full-screen navigation menu creates a modern and easy-to-navigate experience, and full-screen images showcase the stunning projects the firm builds. Our goal with this site was to let the imagery do a lot of the talking, to put a focus on Bowley's meticulous craftsmanship, while also driving home that this is a generational business that cares deeply about their customers and building homes for them that last.