BrightBuilt Home

Vernacular partnered with BrightBuilt Home, a leading modular home builder based in Maine known for innovative and sustainable designs. BrightBuilt reached out for help with their website infrastructure, hoping to build something that would reflect the thoughtful design of the homes it would showcase.

Services:

Brand & Identity

Web Development

Platforms:

Webflow

Industry:

Building Industry

BrightBuilt Home project page on their new Webflow site

Digital Transformation & Platform Migration

This partnership focused on the comprehensive digital transformation of their website, beginning with migrating from WordPress to Webflow and establishing a new categorization and filtering system for their designs. The Webflow migration enabled us to integrate their site with HubSpot's CRM, streamlining their sales process and providing enhanced lead management capabilities.

Following the successful website migration, we integrated the new site with Google Ads, providing advanced tracking and conversion capabilities to support their growth objectives.

Portfolio Restructuring & User Experience

A significant component of our collaboration involved restructuring and standardizing their naming conventions to create an intuitive categorization system for both the company and their future clients. We renamed their entire design portfolio, drawing inspiration from Maine islands and bodies of water to create a consistent, easily searchable system that enhanced both user experience and SEO performance.

We built comprehensive pages for each design, including digital downloads, detailed build information, and complete design specifications, creating a robust resource for potential customers.

Strategic Marketing Support

Throughout this technical transformation, we also provided strategic support during their Celebrity IOU feature, helping BrightBuilt Home leverage increased visibility to reinforce their position as leaders in sustainable, high-performance home construction.

Back to Our Work