For architects, builders, and designers, case studies are some of the hardest-working content on your site. They’re often the last thing a prospective client reads before they decide to reach out—and the first thing they share when they’re trying to convince a partner or friend that your firm is the right fit.
Why Case Study Selection Matters More Than You Think
The instinct is usually to lead with the most beautiful project, the biggest budget, or the most recent build. Sometimes that’s right, but oftentimes it isn’t. The case studies that do the most work for your firm aren’t always the ones with the most impressive specs. They’re the ones that line up with the work you actually want more of, and the ones that line up with what your potential clients are really looking for.
What to Consider When Choosing Case Studies for Your Firm
A few things to keep in mind:
The Clients You Want to Attract
If you’re trying to land more renovation work, leading with a new build sends the wrong message. Your case studies should reflect the kind of project, scope, and client you’re hoping to take on again.
Intentional Range
A portfolio of nothing but modern coastal homes tells one story. A portfolio that wanders from log cabins to glass boxes tells another story. Choose a spread that reflects your firm honestly, from smaller budget-conscious homes to grand, big-budget projects.
The Before
The most underused part of most case studies is the starting point. The original site. The dated kitchen. The brief from the client. Showing where a project started can make the finished version feel more earned, whether it’s a renovation or a completely from-scratch project.
Building a Portfolio That Works for You
A good case study showcases the kind of firm you are and the kinds of projects you enjoy working on. By choosing carefully and only including projects you’re proud of, projects that exemplify your niche, you’ll attract the clients that align with your vision and the clients that you want to work with.
Ready to Build a Portfolio That Brings in the Right Work?
If you’re starting a folder of finished projects that might belong on your site, but you’re not sure where to go next, reach out. We’re happy to talk about your projects and goals.